MASSHIRO&Co. INTRO 2023
The MASSHIRO&Co. INTRO 2023 was objectively an introduction to the next chapters of 2023. Serving as an introduction to Surabaya,
we showcased the art of the white shirt installation and the Spring/Summer 2023 collections in collaboration with a few local brands on the runway. I handled the visualization of the event, focusing on the art installation, popup area, and runway spatial design.
About the Art of White Shirt Installation
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White shirts are the definition of classic, and remain relevant time and time again. To do this classic justice, true craftsmanship is essential; as anything less than perfect will show. The smart and functional details, volume and finishing are explored endlessly, resulting in rich but subtle items. For us at MASSHIRO&Co. we understand we’re not merely creating white shirts, we’re creating pieces of art. The process we undergo to present you our work is the art in itself.
White Shirt Installation design
Surabaya
Indonesia, 2023
Courtesy of MASSHIRO&Co. www.masshiroandco.com